"Built by an athlete. Tested in real-world conditions. Made to keep moving"
Our Vision
To build a performance brand rooted in real-world testing and continuous refinement helping athletes show up at their best, every day.
Our philosophy
KRIIV is built on four cornerstones:
- Performance that Moves with You Sweat-wicking, quick-dry, functional fits designed for real movement.
- Outdoors-Inspired, Minimal Style Simple, grounded designs that flow from city streets to mountain trails.
- Intentional Design, Built to Last Every piece is crafted thoughtfully, with versatile styles and durable fabrics that support your journey, season after season.
- More Than Activewear KRIIV isn’t just about performance gear - it’s about people.
Founder's Note
Growing up, I was the shy kid- always making myself smaller to avoid attention. But everything changed when I found sports. May it be on the basketball court or on the athletic track, I felt alive. Confident. Free.
Sports and fitness have been cornerstones of my life ever since. And one thing I’ve learned through years of training is- the way your gear fits directly impacts the way you perform!
Whether it’s running, lifting, or climbing the highest peaks, functionality matters. And when you feel confident in what you wear, you show up stronger.
On one such climb in the Himalayas, I realized something- India needed activewear that combines high functionality, comfort, and style. That’s how KRIIV Active was born.
KRIIV is designed to help you feel your best, every time you step out to give your best.